Who Is HH? Healing Herbals, Herbal Heals, and Every Name We Answer To

In the kanna, kava and kratom communities, HH means Healing Herbals. We also go by Herbal Heals. Both refer to the same company, run by the same people, shipping from the same building in New York.

We are putting this page up for two reasons. We just picked up verified vendor status in the amanita community, which rounds out our verifications, and we wanted them all listed in one place. And the shorthand has gotten ahead of the name. People recommend HH in threads and group chats without ever spelling it out, and someone reading that recommendation has no way to work out where to actually buy anything. In a category with as much relabeling as this one, a name nobody can pin down is a gift to anyone who wants to trade on it.

Where we are a verified vendor

We hold verified vendor status in the kanna community and, as of this month, in the amanita community, including the Amanita Magic and Science Facebook group. That group is one of the more serious places online for amanita identification, preparation chemistry and sourcing discussion.

Worth explaining what that does and does not mean, because these badges get waved around loosely.

Community vendor verification is moderator-curated. It generally means a vendor has a track record in that community, real customer feedback from its members, and has satisfied whoever runs the group that the material is what it says it is rather than relabeled stock. In a group like Amanita Magic and Science, where members actually know the difference between muscaria, pantherina and regalis, and know what decarboxylation does to an ibotenic acid to muscimol ratio, that scrutiny is not a formality.

What it is not is a government approval or a lab result. It carries weight with the people in that community and none at all outside it. We think that is the correct way to read it.

Every name this company operates under

• Healing Herbals is the main trade name. The website is healingherbals.store.
• HH is the community shorthand for Healing Herbals. We did not coin it, customers did, and it stuck.
• Herbal Heals is another name we answer to and go by.
• Holistic Plant Remedies LLC is the legal entity behind all of it. This is what appears on invoices, wholesale paperwork and business records.
• Entheogenic Emporium is the storefront name we use on some third party marketplaces.
• Roots Kava Bar is our physical location, a nonalcoholic herbal beverage bar at 250 East Main Street in Port Jefferson, New York, run by the same ownership.

If you have dealt with any one of those and are now looking at another, you are in the right place. Same operation, same people, same inventory.

The basic facts, for anyone checking

Healing Herbals is the trade name of Holistic Plant Remedies LLC, founded in 2021 and operating out of Long Island, New York. We sell botanical raw material and extracts, retail and wholesale. The catalog runs to several hundred items and leans toward the plants most suppliers avoid: sceletium (kanna), blue and white and red lotus, kava, akuamma, wild dagga, amanita, mad honey, corydalis, cat's claw, sakae naa, African dream bean.

The ownership has been in the botanical trade for over a decade, works the supply side as well as the retail side, and is involved in kratom and herbal policy advocacy in Suffolk and Nassau counties. That is the short version of who you are talking to.

What vendor verification looks like elsewhere in this space

The botanical world has no single central authority. What it has is a patchwork worth understanding.

Community lists, the kind maintained by subreddits, forums and Facebook groups, work as described above. Trade programs are a different animal. In kratom specifically, the American Kratom Association has run a GMP qualification program with third party audits of manufacturing practice, which audits a facility's process rather than any individual product claim.

Then there is the only verification that travels with the actual goods: a batch certificate of analysis from an independent lab. A COA tied to a specific batch number tells you what is in that material. A generic certificate posted once on a website does not.

Our view is that the last one matters most, because it is the only one that can be checked against the jar in your hand rather than against a reputation. Community verification tells you a vendor has behaved well over time. A batch COA tells you what you actually bought.

How to confirm you are dealing with us

A few practical checks, because impersonation in this category is real and the names above are exactly what someone would borrow.

• The website is healingherbals.store. If a site is using our name on a different domain, it is not us.
• Invoices and wholesale paperwork come from Holistic Plant Remedies LLC. That name matching is a good sign you are in the right place.
• In the groups where we are verified, the moderators maintain the vendor list. Check the list rather than a claim in a comment.
• Ask for the batch COA. Any legitimate vendor should be able to produce one for the lot you are buying.
• If something looks off, ask us directly through the contact details on the site. We would rather field the question than have you guess.

Why put this in writing at all

Partly for the person who searched "HH kanna" or "is Herbal Heals legit" and found nothing useful, because nobody had put the nickname and the legal name on the same page. Now they are on the same page.

Partly because a name is the one piece of information a buyer in this category can actually verify. The plants are hard to identify by eye once they are dried and powdered. Extract ratios are marketing figures more often than measurements. Alkaloid percentages require a lab. What you can do is establish who you are buying from, whether that company will put its legal name next to its trade name, and whether it will hand you a batch certificate without a fuss.

We would rather be easy to identify and easy to check. If you came here from someone else's recommendation, thanks for looking us up.

There is a companion piece to this one covering the compound abbreviations that get thrown around alongside the brand shorthand, MIT, 7-OH, BL, MT55, L-THP and the rest, over at HH Means Healing Herbals: A Plain Guide to the Shorthand People Use in This Space.

This article is informational. Nothing here is medical advice, and no product mentioned is intended to diagnose, treat, cure or prevent any condition.